Why Your App Must Be Mobile-Friendly to Boost Users and Business
12 December, 2023
Internets not what it used to be. Back in the day, everyone used big Clunky computers. Present day everyone is glued to their smartphones. If your website isn't designed for mobile users you are missing out on a huge chuck of potential customers.
Everyone's on mobile
Most people use their phone to browse the web. If your website is not adaptable on the phone many people won't use it as it is more work for them to open it any other device.
Search engines love mobile
Google favours websites that work on phones. A mobile first site will help higher search results and bring more visitors.
Happy user,happy business
Nobody likes gawky websites, if the text is too small, texts are blurry, pages don't load, Users will bounce back. A mobile-friendly design keeps things easy to use, clean, sharp and makes the user happy and potentially more efficient.
Content Is King(and Queen)
Find out what information what the users need on your site and make sure it's front and centre.
Make it easy to use
Buttons,forms and menus need to be clear and big enough for the user to have an easy way to use the website
Speed is key
Phones usually have limited data and website should have lightning fast speed and to keep the code clean and images small
In today's mobile focused environment, a mobile friendly website isn't a necessity it's a need. By putting mobile users first you create a site that pleases the user, has a higher search rank and helps your business thrive
Stats
- Over half (54.4%) of global website traffic comes from mobile devices You can find this stat on HubSpot's blog post titled "19 Stats that Make the Case for Mobile Optimization on Your Website".
- People prioritize mobile-friendliness: 72% of users say they expect websites to be mobile-friendly.This information comes from Infront Webworks' blog titled"8 Statistics that Prove Responsive Web Design is Essential to SEO".
- Mobile drives sales: 55.4% of internet users use mobile phones to buy online, and 67% are more likely to purchase from a mobile-friendly website. For the first part of this statistic, you can refer again to HubSpot's blog post "19 Stats that Make the Case for Mobile Optimization on Your Website".
- Data on mobile purchases can be found in an article by Forbes Advisor titled"Mobile Commerce Statistics You Need to Know in 2023".
Quotes
- “In my opinion, the future of mobile is the future of everything” -Matt Galligan, Co-founder of Circa
- If your plans don't include mobile, your plans are not finished” – Wendy Clark, Coca-Cola
- The most important impact on society and the world is the cell phone. Cell phones have actually been one of the primary drivers in productivity improvements” – Fabrice Grinda, Entrepreneur and blogger for Business Insider
Conclusion:the mobile mandate
The statistics and expert opinions are clear: a mobile-friendly website is no longer a luxury, it's a necessity. By prioritising mobile users, you're not just creating a better user experience, you're ensuring your business stays relevant and competitive in today's mobile-first world. Don't wait any longer – optimise your website for mobile today and reap the benefits of a happy, engaged customer base.